CASE STUDY
Myersons
Myersons came to us with a challenge.
To find beautiful imagery to work with the existing elegant brand and reinforce their brand message of providing their clients with holistic, tailored and constructive advice enabling them to resolve the complexities of their relationship breakdown.
Details
Nov 2018
Myersons
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Work completed at Betley Whitehorne Image
Categories
Brand imagery
My solution came about after talking with Victoria Myerson, to get an understanding of Myersons, what their focus is and what sets it apart from its competitors.
My research led me to pottery and then to Kintsugi (or kintsukuroi) the Japanese method for repairing broken ceramics with a special lacquer mixed with gold, silver, or platinum.
The philosophy behind the technique is to recognise the history of the object and to visibly incorporate the repair into the new piece instead of disguising it.
This metaphor works perfectly with the skill Myersons advise their clients and complexities of resolving a relationship breakdown.
The suite of imagery created was then applied to the website
and has since been turned into print advertisments and simple elegant wall art for their office.
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